Booksy Renovation from the Rebar
Booksy, SaaS-based online booking app and start-up, had a very limited visual and verbal way of telling a story, making it challenging for B2B & B2C business to understand what they were offering.
Additionally, they had other problems that made them be like others instead of stand out from their competitors: their tagline was used by 4 other US competitors, they had an inside joke as a brand mission, out-of-touch generic values that didn't resonate with most of the company, and no brand vision, promise, or clarified messaging.
After conducting user surveys, running brand story workshops, and collecting all inputs, I served up a full compendium of new Booksy brand guidelines. These guidelines covered: core beliefs; positioning statements; a new tagline; new design direction expressing brand throughout all marketing including product; and created a framework for voice and tone through copywriting and scripts that would help them speak to any audience and convert many into new users.
