WHAT IF YOUR PHONE WAS THE HERO PROTECTING YOU?
First Orion was building products with passion. They were on a mission to tackle the large-scale epidemic of scam and robo calls to consumer mobile phones. But you wouldn’t know it from their website or their messaging. Working in collaboration with Designing North Studios, we met them and considered them true heroes in this battle, and we believed they were truly fighting for us. So we positioned them as the heroes we knew them to be, succinctly explained why to each of their very important audiences, and hit the launch button so they could share their story everywhere.
