Newly-formed Subsidiary Needs Distinctive Brand within Nestle Family
New Brand Creation and Identity
New Brand Creation and Identity
A newly formed subsidiary of Nestle called Nestle Direct Store Delivery (NDSD) and a new brand and identity system was imperative in distinguishing a place with the large family of Nestle companies. I was tasked with first creating a logo that expressed who NDSD was within the larger Nestle corporation then built out the visual identity based on this. Nestle Direct Store Delivery revolutionized the way high-service delivery and the preservation of quality of the products was brought to the customer.
Logo created utilizing the Nestle corporate style guidance to reflect motion, delivery, streamlined operations, well-oiled selling machine and strength.
Newsletter template and layout for President's messaging. This monthly piece was created with the flexibility needed to distribute via intranet, email and in print to entire NDSD organization.
NDSD logo placed on all Nestle-owned pizza and ice cream trucks nationally